Strategic sustainability expertise without the cost of a full-time hire

Increasing pressure

Small and mid-sized companies increasingly face pressure to meet sustainability goals: from customers, regulators, and investors. But not every company is ready to hire a full-time sustainability manager.

Who's it for?

Our service is ideal for companies with 10 to 500 employees (although we've also worked for bigger companies); B2B or consumer brands with growing sustainability demands; leadership teams that want expert guidance, but not a full-time role (yet).

Ready to roll up our sleeves

Sustainability requires more than vision. It needs people who can roll up their sleeves, translate strategy into action, and work alongside your team. We're here to take care of that!

Our expertise

Just as ancient alchemists sought to transform lead into gold, we transform current practices into responsible ones. We always do this together with your team, so that sustainability does not remain stuck in the meeting room.

Impact Measurement

'Impact' is sometimes a vague and elusive concept. Not with us. We perform analyses that give actionable insights.

No fluffy reports, but useful insights, data models and user-friendly - dynamic - dashboards that allow you to make clear, informed, future-oriented decisions. We can also prepare you for CSRD.

Communication & Storytelling

No clichés or over-the-top green messaging. But storytelling that touches, and complies with international standards. Honest, substantive, inspiring and always greenwash-free and according to the increasingly strict laws and guidelines around sustainability communication.

Strategy & Roadmap

No rigorous plans set in stone, but a flexible compass towards a better future. Together we build a concrete, smart and measurable strategy. A strategy that's tailored to your needs and that works in practice.

We analyse your current situation, set ambitious but achievable goals and together we build a plan that suits your organisation, your people and your growth path. Flexible, measurable and future-proof.

Practical Implementation

We make things happen! We help you bring your ideas to life, whether it’s reducing your carbon footprint, circular initiatives or your coffee choice at the office, we create tangible impact.

We train your team along the way, so that sustainability becomes an integral part of your organization.

Guiding your teams

We guide your teams to contribute to your sustainability targets. Hiring a junior sustainability manager? We'll get them up to speed, and teach them everything they need to know.

B Corp Certification

We know the B Corp journey inside and out. We also know our way around the new standards - launched in 2025. You don't have to reinvent the wheel, we've done that for you: we'll guide you through the complex world of B Corp and ensure a smooth ride towards certification.

Our solution

New Alchemists provides dedicated sustainability officers, for a set amount of time per week, tailored to your needs.

Hands-on expertise: strategy, implementation, B Corp, emissions tracking, circularity, CSRD readiness and more.

Compliance & simplicity: no employer obligations — we handle contracts and admin.  

Flexibility: scale up or down as your needs evolve.

Continuity: there's always someone within our team ready to take over if unforeseen things happen.

Our expertise in more detail


At New Alchemists, we don’t turn lead into gold—but we do help transform current practices into ones that are environmentally and socially responsible. We include your employees throughout our time with you. This way, sustainability becomes a part of decision-making and day-to-day operations, rather than a 'cute' side project.

Impact Measurement

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Storytelling & Creative

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Strategy & Roadmap

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Workshops and trainings

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Practical Implementation

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B Corp certification

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16+ years

Of combined experience

15+

Satisfied clients

30+

Projects delivered

Clients we worked for

Please note that some of these clients, we worked for before
we were collectively known as New Alchemists

Nice words from our clients

We're lucky to work with clients that truly want to do better. Their stories are a testament to the impact of our collaboration. Here’s what they have to say about working with us.

"We've been working with New Alchemists for two years now. We are very happy with our collaboration. They helped us become a B Corp, they do our annual greenhouse gas accounting and they help us make our products more sustainable through their product impact tool. They know what the're talking about and are flexible and creative! Highly recommended."


Annabel Stroomer
Head of Sustainability, SUITSUIT

These girls are super knowledgeable, innovative and hands-on. They bring in technical knowledge in a very positive way. But they don't just talk, they make sure good ideas get implemented: they get things done. They're flexible and always strive for the best end result: for us as a client, but also for the planet. Oh, and they're humble - I know for a fact they find it awkward to put these words on their website

Ana Garcia
Chief Communications Officer, OLX

"We spent over two years trying to get B Corp certified on our own — then New Alchemists jumped in and made it happen. They bring a hands-on approach that really clicked with us. So far they've helped us shape our sustainability strategy, weigh in on strategic decisions, keep us up to date on all things B Corp, and help with our organic cacao sourcing. Glad to have them part of the chocolate team!"

Amy Klein
Chief Chocolate Officer, De Bonte Koe

Our Clients' Stories

Nice words from our clients

We're incredibly lucky to work with clients on their journeys towards sustainability. Clients that truly want to do better. Their stories are a testament to the impact of our collaboration. Here’s what they have to say about working with us.

Annabel Stroomer, Sustainability Manager at SUITSUIT

We have been working with New Alchemists for a while now. We are very happy with our collaboration. They helped us become a B Corp, they do our annual greenhouse gas accounting and they help us make our products more sustainable through their product impact tool. They know what they are talking about and are also flexible and creative! Highly recommended.

Ana Garcia
Chief Communications Officer at OLX

Look, these girls are super knowledgeable, innovative and hands-on. They bring in technical knowledge on sustainability in a very positive way, but they're also practical and actually get things done. They don't just talk, they make sure good ideas get implemented. They're flexible and adapt when needed. They always strive for the best end result, not only for us as a client, but also for the planet. Oh, and they're humble - I know for a fact they find it awkward to put these words on their website ;)

Amy Klein, Chief Chocolate Officer at De Bonte Koe

We spent over two years trying to get B Corp certified on our own — then New Alchemists jumped in and made it happen. They bring a hands-on approach that really clicked with us. So far they've helped us shape our sustainability strategy, weigh in on strategic decisions, keep us up to date on all things B Corp, and help with our organic cacao sourcing. Glad to have them part of the chocolate team!

Our story

Meet the team

Our team is here to guide you every step of the way to a better future.

Join us

MAXINE

Co-founder

I grew up moving every three years (Indonesia, Singapore, Bahamas), so I’ve always embraced change. I believe everyone, including business, is capable of it. That’s why I love helping companies discover how they can create lasting impact. I started with a MSc Economics, but as a consultant and in-house sustainability specialist I turned to the world of sustainability. Now as a co-founder at New Alchemist, I help companies with B Corp plans, measuring impact or helping with pilots on refurbishment.

NINA

Co-founder

During my MSc Sustainable Development I cried a lot (hihi yes, I'm an emotional animal) about the dire state of our world and our collective inaction. But after years of working in sustainability, I actually feel much more optimistic, since I get to work with amazing brands that are just as excited as me about making a change for the better.

THE ALCHEMISTS

Our pool of multi-talents

We work with various talented freelancers whenever we feel they can lift a project to the next level. We're working with copywriters, designers and video editors, and we regularly pick the brains of some of our clever friends.

Riley Taylor

Impact Strategist

Riley develops strategic roadmaps that align with your sustainability goals, driving meaningful change.

KNOWLEDGE

Knowledge

Read New Alchemists latest thoughts here. Explore our insights on transforming your business into a sustainable powerhouse.

Your sustainability questions answered

Dive into the details and discover how you can make a positive impact.

Ask us another question
How can we measure our impact effectively?

New Alchemists develop insightful and user-friendly data models. We calculate your impact at company level - according to the Greenhouse Gas Protocol - or at product or service level - using the principles of life cycle assessment (LCA).

What is creative storytelling in sustainability?

According to us, it's about telling an honest story, including lessons, successes and failures, in such a way that people want to join the ride rather than walk away.

Creative storytelling is about creating stories that highlight your sustainability journey in an honest, authentic and inspiring way.

With our storytelling skills you stand out from the crowd and at the same time we'll protect you from the greenwash monster.

How do we start our sustainability journey?

Not alone and certainly not from scratch. You don't have to reinvent the wheel! There are already so many protocols, standards, manuals and certifications that you can use. It would be a shame not to!

We guide you through the jungle of tools, standards and opportunities without getting lost.

What is B Corp certification?

A B Corp Certification is a designation given to businesses that meet high standards of social and environmental performance, accountability, and transparency. It’s issued by the nonprofit B Lab and looks at how a company impacts workers, communities, customers, and the planet. Essentially, it proves a business balances purpose and profit. We help you meet the strict requirements of this prestigious certification.

Reach Out to Us

Coffee or call?

Let's have a low-key get-to-know-each-other coffee or call. If you're in The Netherlands we're happy to drop by. Leave your details and we'll get in touch, or send us an email directly.

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Guiding your sustainability journey

Strategic sustainability expertise without the cost of a full-time hire