hello energy built a new online social platform for their corporate clients, where employees of their clients can engage in bi-monthly sustainability challenges. The technicalities were taken care of by their in-house developer, but the complete contents of the challenges were left for us to create. From challenge tasks to UI illustrations, from email copy to sustainability tips and tricks, from funny challenge titles to inspiring blogs. We did it all.

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We poured a lot of fun and humour into these challenges. The first challenge email we wrote ended with: That was all, SUP*-soldiers. Let’s Save the Seas and Stop the SUP-Soup! All together now: “I got 99 plastic problems but a microbead ain’t one, hit me!” (sorry, not sorry)

*SUP stands for Single Use Plastics

But besides pouring in fun and humour, we poured in all our knowledge on the following topics:

• Plastic pollution and recycling
• Biodiversity and ecosystems
• Sustainable mobility
• Consumerism and fast fashion
• Plant-based food
• Energy use
• Waste management
• Water use and pollution

We not only made the creative content for these challenges, we also calculated the positive impact participants could make by participating. 'Cause besides creative nerds, we also will always be data nerds.