OLX wanted two things. To become a thought leader in the circular economy and to make the reloved (second-hand) movement waaaay more popular than it is now. How? That was up to us.

Today, most people choose reloved for financial reasons only. But what if we could show the world how cool, how good for the planet and how fun choosing reloved is? 

New Alchemists was given a big task: use your creative skills to increase reloved's popularity and tell the world about it! And while you're at it, increase OLX's position as a thought leader on this topic.

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We established the platform Rethink Things. We will tell stories, make mini documentaries, newsletters, photo reports, et cetera, et cetera, that will boost reloved’s reputation. We’re currently in the midst of setting up the website, social media accounts and other channels with which we’ll spread the word. We’re interviewing, filming, designing, writing, et cetera.

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• Showcasing reuse: We demonstrate that reuse is cool by sharing positive, inspiring, educational, and entertaining stories about reuse, companies in the reuse realm, and individuals making a difference.
• Educate and inspire: We keep people informed about developments in reuse, using our knowledge and enthusiasm to inspire others to embrace the reloved revolution.
• Stand for our beliefs: We share our opinion and let our commitment to the reloved movement shine through in all we do.
• Engage the Masses: With a fun, relatable, and straightforward tone, aesthetically pleasing content, and a mix of education and entertainment, we will attract and grow a vibrant community around the reloved movement.

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