Clients / Vinted
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Making the second-hand case with real numbers

Impact measurement for Europe's largest second-hand marketplace, when we were still working at Rebel.

Dynamic modelling
Relationship
2022
Projects delivered
Sector
Marketplace and e-commerce
01The work

1 projects, in order

Each one grew out of the last. This is what a long engagement actually looks like.

2022

Impact model

Built the model behind the avoided-emissions claim from the ground up.

Methodology set
02The story

How it actually went

Written by the person who did the work, not by marketing.

Lead
Nina van Rijn and Maxine van Grootel
Nina van Rijn and Maxine van Grootel
Co-founders

Vinted's sustainability story was intuitive but unquantified, and increasingly risky under tightening scrutiny.

We built the impact model behind the avoided-emissions claim and stress-tested every assumption. We built the model in such a way, that the impact could be determined on the single transaction level.

Maxine and Nina conducted this project when they were still working as consultants at Rebel

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